How it started
It started with a text message that didn't say very much.
We were waiting for a table at a restaurant — one of those places where you give your name and they send you an SMS when your table's ready. The problem was, that SMS was the only thing connecting us to the restaurant. How long would it be? Ten minutes? Forty? No idea. Just a short text and then silence.
So we did what everyone does. We stood around. Checked Instagram. Scrolled past things we didn't care about. Looked at the door every couple of minutes to see if someone was waving us in.
We ended up looking at the restaurant's own social media. Their specials. Their cocktail menu. A new dessert they'd posted about. Stuff we might not have noticed once we sat down.
That was the moment.
What if the restaurant could put that content — their specials, their upsells, their best-margin items — directly on the screen we were already staring at? Not through a social media algorithm, not through a marketing email we'd ignore. Right there, right then, while we were a captive audience with nothing better to do.
That's what Bzz does.