Cost benchmark
Food Truck Costs and Profit Margins
Food trucks swap rent for a different set of costs: commissary or kitchen hire, pitch and event fees, fuel, generator power, permits and maintenance. Because those don’t map onto the categories restaurant surveys measure, no published benchmark describes a food truck accurately. Labour tends to run below table service since there are no servers, and the National Restaurant Association’s limited-service median of 31.7% of sales is the closest sourced comparison.
Figures verified July 2026
Labour — limited-service median (% of sales)1
31.7%
Food cost — general restaurant range (% of sales)2
28–35%
WhippleWood CPAs · 2026
| Metric | Published figure | Source |
|---|---|---|
| Labour — limited-service median (% of sales)1 | 31.7% | National Restaurant Association2026 |
| Food cost — general restaurant range (% of sales)2 | 28–35% | WhippleWood CPAs2026 |
1 Closest published comparison. Trucks often run below this.
2 General range; short menus and tight prep often push trucks lower.
Where the money actually goes
Your revenue is event-shaped, not week-shaped
A good festival weekend can outperform three ordinary weeks. That makes any percentage measured over a short window close to meaningless, and it makes cash flow the thing that actually kills trucks, rather than margin. Look at your numbers across a season.
Pitch fees behave like rent that changes every week
Some events charge a flat fee, some take a percentage, some do both. Knowing your break-even covers for a specific pitch before you commit to it is the single most useful piece of arithmetic in the business, and plenty of operators only work it out afterwards.
Service window length caps everything
At a festival you might have four hours in which anybody wants food. Your maximum revenue is whatever you can physically serve inside that window, so queue speed caps your takings before anything else does.
The costs nobody budgets
Generator fuel, gas, commissary hire, vehicle maintenance, insurance and the mileage between pitches. Individually they look small; together they’re frequently the gap between a trading day that looked profitable and a month that wasn’t.
Wait times, throughput and your cost percentages
A truck’s revenue is capped by the service window, so anything that speeds the queue raises the ceiling directly. Crowding at the hatch also costs you the customers behind: people who see twenty heads in front of them at a festival simply go to the next van rather than waiting.
If you run this concept, the operational side of that problem is what a buzzer system for food trucks that works without hardware is built to solve.
Run your own numbers
The hatch queue is your best sales pitch
Bzz keeps an order tracker open for everyone waiting at the hatch, so you can push a drink, a side, or where you're parked next weekend onto that screen, buzz them when the food's up, and stop losing the back of the line to the next van.
Free plan · No contract · Guests need no app
Frequently asked questions
What is a good profit margin for a food truck?
Nobody publishes a reliable figure, and any number you find quoted online is almost certainly someone’s estimate rather than measured data. Build your own model from break-even covers per event, because pitch fees and event length move the answer more than menu pricing does.
What costs do food trucks have that restaurants don’t?
Commissary or prep kitchen hire, pitch and event fees, generator fuel, vehicle fuel and maintenance, mobile trading permits, and insurance that covers the vehicle as well as the business.
How do I work out if an event is worth doing?
Take the pitch fee plus staffing plus travel, divide by your contribution per order, and you have the covers you need before you make a penny. Compare that against how many people you can physically serve in the trading window.
How many customers can a food truck serve per hour?
It depends on your menu length and how many hands are in the truck, but the constraint is nearly always the service window rather than the kitchen. Shortening the menu at busy events usually raises total covers more than adding staff does.
Benchmarks for other food businesses
- Full-Service Restaurant Costs: Food, Labour and MarginTable service, tipped floor staff, and the highest labour ratio of any format. Median 36.5% of sales.
- Quick-Service Restaurant Costs and MarginsCounter service, faster throughput, and a labour line several points below table service.
- Coffee Shop Costs: COGS, Labour and MarginBeverage COGS, a small average ticket, and a rush compressed into about two hours.
- Bar and Pub Costs: Pour Cost, Labour and MarginPour cost leads, food follows, and the wet-to-dry split decides everything.
- Pizzeria Costs and Profit MarginsCheap ingredients, expensive delivery, and a menu built on four or five commodities.
- Bakery Costs: Ingredients, Labour and WasteCheap ingredients, expensive labour, and a product that’s worthless by Tuesday.
- Takeaway and Ghost Kitchen Costs After Delivery FeesLow rent, no front of house, and a commission line that dominates everything.
- Catering Costs and Per-Head MarginsPriced per head, costed per event, and staffed for a single afternoon.
Sources
- National Restaurant Association — 2026 State of the Restaurant Industry2026 · Industry research
- WhippleWood CPAs — Restaurant Financial Benchmarks 20262026 · Trade press — cited convention, not measured data